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Discover Your Marketing Health Score
13 questions away from tailored recommendations to achieve your marketing goals
Do you have a point of difference that sets you apart from your competitors?
Yes
No
Do you have a company mission?
Yes
No
Have you identified who your target customer is?
Yes
No
What best describes your target customer/target market?
Anyone who wants our product or service
Anyone in a few key industries who wants our product or service
Anyone in a single specific industry who wants our product or service
Anyone in a single specific industry who meets additional criteria and wants our product/service
How many competitors can you list?
0 - 2
3 - 5
6 - 9
10+
Do you know what your competitors are doing in terms of their own marketing efforts?
Yes
No
How successful have your past marketing efforts been?
We haven't done any real marketing in the past
Not very successful
Some minor successes, but overall it feels like we've wasted money
More successful than not
Very successful in generating significant amounts of revenue
What kind of marketing have you tried in the past?
Posting to social media
Actively creating content
Up to date website
SEO
Email marketing
Google ads
Facebook/instagram ads
Radio/tv/newspaper advertising
Billboards
Expo's
Letterbox campaigns
Calling campaigns
Public relations
Branded vehicles
Sponsorship of events, schools, or sports teams
What kind of marketing are you doing right now?
Posting to social media
Actively creating content
Up to date website
SEO
Email marketing
Google ads
Facebook/instagram ads
Radio/tv/newspaper advertising
Billboards
Letterbox campaigns
Calling campaigns
Public relations
Branded vehicles
Sponsorship of events, schools, or sports teams
What best describes your most recent marketing efforts?
We know exactly what we are doing and have a strong strategy in place to achieve a specific outcome
We think we know what we need to do and have hired someone to help us
We think we know what we need to do and will do this in-house
We aren't really sure what we need to do, and have tried hiring third parties to help
We aren't really sure what we need to do and have been using a shotgun approach, hoping something will work
We have no idea of what we need to do, but know we need to do something
What best describes your sales process?
We understand our customer journey really well and all leads turn into new customers
We have a good idea of the customer journey, but this can change from lead to lead
We try and make the customer journey as easy as possible, but it's really hard to streamline this in our industry
Every lead is different and requires a different approach when it comes to sales and the customer journey
What best describes the situation with your sales and marketing teams?
Our marketing team bring in leads and our sales team turns them into customers
Our marketing team bring in leads and our sales team tries to turn them into customers, but this can be really difficult sometimes
Our marketing team is focused on creating awareness around us brand while our sales team is busy hunting their own leads
We have a combined sales & marketing team that looks to promote our business and hunt new leads
We don't have a marketing team so our sales team is responsible for generating awareness of our brand and hunting their own leads
How often do you get new business from referrals?
100% of our customers are referrals
Over 50% of our customers are from referrals
Under 50% of our customers are from referrals
We very rarely get any referrals
What's a referral??
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